The Climate Media Charter outlines 12 critical steps any media organisation can take to address the global climate and nature crises.
Media outlets hold immense influence.
By adopting these commitments, media owners and companies can establish credibility and globally important leadership in climate and nature responsible journalism. They can inspire audiences, governments and corporations to step up to the level of urgent climate and nature protections and repair needed to save humanity from the catastrophic future that the UN warns we are hurtling towards.
This charter provides a framework for organisations to lead by example, embedding transparency, accountability and collaboration into their operations and messaging. Through these actions, media companies can position themselves as powerful trusted voices in a time of unprecedented, human-civilisation-threatening environmental challenges, inspiring the confidence and collective action needed.
The Charter
As a climate and nature-responsible media organisation, we commit to shaping public discourse, inspiring audiences, and positioning ourselves as leaders in addressing the global climate and ecological crises.
- PLEDGE ONE – Declare Support Publicly
Publicly declare formal support for the UN General Secretary’s call for a global declaration of a climate and biodiversity emergency
- PLEDGE TWO – Refuse coverage of misinformation
Avoid platforms and sources that promote climate denial or pseudoscience.
- PLEDGE THREE – Embrace Comprehensive Training
Equip all departments with climate and nature crisis knowledge to integrate into every aspect of media production
- PLEDGE FOUR – Use Peer-reviewed Science
Commit to only using evidence-based, peer-reviewed reporting to maintain accurace and credibility
- PLEDGE FIVE – Elevate low-carbon lifestyles
Elevate positive coverage of low-impact lifestyles
- PLEDGE SIX – Foster Media Coalitions
Support formation of media coalitions to demand climate and nature action
- PLEDGE SEVEN – Support a Fair Transition
Support a fair and equitable transition to a carbon-free economy
- PLEDGE EIGHT – End New Fossil Fuel Investments
Back global efforts to end new fossil fuel investments and projects
- PLEDGE NINE – Champion the Green Transition
Encourage governments and industries to transition to renewable energy by 2032
- PLEDGE TEN – Stop High Carbon Advertisements
Cease advertising from high-carbon industries
- PLEDGE ELEVEN – Green Finances
Transition the company’s banking and pensions to support renewable energy and divest from fossil fuels
- PLEDGE TWELVE – Achieve Net-Zero Operations by 2030
Conduct an eco audit of the company and achieve operational net zero carbon emissions by 2030 through renewable energy and efficiency
To commit to these pledges please email contact@climatemediacoalition.org with the following information
- Organisation Name
- Lead Contact Name
- Email Address
- Contact Phone Number
Please use the subject line ‘Supporting the Climate Media Charter’.
Thank you for taking this step for humanity.
The Climate Media Coalition